If you’re struggling to attract clients and build your online presence, it’s time you have a look at the state of your content.
This can be anything from your website, blog posts, or social media.
To make your business stand out and attract potential customers, you need to have fantastic content.
With so much competition online, it’s crucial that you maximize your investment by making sure you only produce high quality, compelling content that leads to higher conversion rates.
Here is what you’ve been doing wrong and how you can do it better to maximize returns on your content.
1. You’re using technical Jargon
Each industry has terminologies that best describe the product or service. Unfortunately, customers don’t care about the complicated terms or marketing lingo you use to define your product.
People want to know how your product solves a problem, not the manufacturing process or the state-of-art technology you have in your factory.
None of that matters. Honestly, you have a better chance of making a sale by using simple, relatable terms, especially in your product descriptions.
What to do: If you’re selling Tennis shoes, most beginners will not understand or have no interest in getting to know the benefit of a Herringbone Pattern on an outsole.
Instead of missing a sale because of technical jargon, write, “The pattern of the outsole produces better grip and prevent sliding.”
2. Lack of rich media in your content
We live in an age of visual culture. You cannot get away with long texts with zero photos or videos to add flair to your material. If you want customers to interact more with your website or posts, you need to up your visual game.
What to do: Use speaking images, videos or infographics. You can make use of free galleries like pixy bay or design your own on Canva but with these you have to know that you might not get images that stand-out. Because this is most likely where everybody else sources their images.
Try using SEO services, to pair for you posts with quality images for a higher buyer engagement rate and sales conversations.
3. Lack of uniformity
All your content needs to have a sense of consistency. Choose a specific theme and stick to it. From your website, social media posts to your flyers, everything has to depict a particular style that relates to your business.
What else to do: create a luring posting schedule. Don’t post too often that you overwhelm your clients. Find a healthy balance and only post relevant material that is beneficial to your audience so that they are lured to come back.
4. You’re not using the right keywords
You might have a range of wonderful products or an impeccable service, but without the proper keyword usage in your material, you’re ruining your chances of reaching your target demographic and hitting your sales target.
You need to know and understand your local target to give your business visibility. Otherwise, you might rank for the wrong keywords that will have no commercial value to you.
What to do: In 2019 local SEO is one of the best ways businesses are driving traffic. So target local keywords
Hire an SEO expert from your region to help you increase awareness of your brand to your target market.
For example If you are in Australia, get help from a local SEO company in Melbourne to help optimize your website locally and design for you content that converts.
Once you are good locally, it signals to Google that you are an authority in your region which makes it easy to rank high internationally as well.
5. You’re only providing opinions
When it comes to a business, unless you’re a renowned industry expert, it’s best to reserve your personal opinion for something else. Customers want facts.
Don’t quote sales figures, unless you have data that backs up your information.
What to do: Quote sources and link to relevant information. This makes your article rich and helpful.
I believe now you know what to avoid next time you create content for your business. Your goal is to keep it simple, helpful and relatable.
Avoid inflated personal opinions that seem like a desperate move to make a sell.