Every day, thousands of apps are developed and very few of them become successful for the long run. Hence, it is tough for a mobile app developer to build an app according to the needs and requirements of the customer along with catering the trends in the market.
Either it will take a day or years, this saying is apt for many things but certainly not a fit for pleasing customers. If you have tried your luck building a mobile application that is failing miserably in the market. What will you do in such a situation?
Before anything or everything else, it is important to know what is causing the cause instead of finding the solution. Hence, before finding the solution to bring back life to the failing app, it is crucial to know the reasons and factors behind the failing app.
There are many factors preventing app ideas from becoming successful. Let us look at them one by one and in the end, we will check out the measures to restore the life of an app. Those factors or reasons are :
CONCEPTUALIZATION
In order to make your app a hit in the market, conceptualization is the first step in the mobile app development process. Inadequate or we can say half done conceptualization will let the app fail badly in the market when there is already a sea full of apps available in the market.
For a successful app, make sure you are done with-
- Market research fully
- Understanding the needs of customers and users
- Knowing the graph of existing competition,
PLATFORM DIFFERENCES
Though, it is always advisable by the people around to ignore, in order to stay away from chaos. But while talking about app development, it is recommended not to ignore any step, otherwise, there will be a sure guarantee of failing app
Be it iOS, Android, Windows, etc, every platform carries its own distinctive interface guidelines. Because of the distinctive guidelines, they work specifically in terms of ways, gestures, and other functionality.
Hence, it is important to know which way to go before finalizing the step. Be specific about your app development platform to make your app a successful app.
NO ORIGINALITY
Eating the same meal every day will make you tasteless, same goes with apps. People like an app that is different from other available apps. Successful apps have a strong value proposition offered to the people around.
Not providing a unique and innovative app to the users will let them switch to other apps which will ultimately make your app fail in the market. Building an app similar to your competitor app will not impress the audience, hence be original, be specific.
Go ahead with good competitor research, search their strengths, target their weakness and come up with a better strategy.
USER EXPERIENCE
Building an app is not a small deed, it is a big task. There are a lot of components involved in the making of an app, and if your user struggles to perform basic functions on your app, it will result in failure of the app.
Hence, it is important to pay attention to platform-specific UI/UX designs. Your app is meant for the users only, thus, it should be designed in such a way that it is giving the best in class user experience allowing a path for making your app stay in the market.
Instead of going blank about not knowing UI trends, it is essential to search for top UI based trends in order to bring out the best features in the app.
TESTING
An app requires sweat, money, hard work, dedicated time to build. There are very fewer chances of an app launched with bugs and errors. Prevention is always better than cure, hence it is recommended to give a good time to quality analysis and testing process.
A single issue or bug can make the customers switch to some other apps, even the bad reviews for your app can affect the growth and success of your app.
Be sure to do app testing perfectly to ensure that your application is not going to crash in the middle of the use and is market-ready to stay strong for years.
CONTENT IS POWER
No matter, if you have hired the best and most acknowledged app development agency in the world, your app is going to fail until and unless its content is boring and stale.
Customers want new, innovative and creative content, after launching your app, it is advisable to check out customers engagement to your app along with their feedback.
Taking these things together, make sure to modify your content according to the need so that your customers keep coming back to you.
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WHO KNOWS ABOUT YOUR APP
If you are launching your app, how will you inform users about the same? Failing to inform users about your app will ultimately kill the success of the app.
You need to persistently communicate the news to the users about your app, give them directions and options to let them download your app.
Come up with a strategy, marketing plans, and strong message to register the information of your app in the minds of the customers. Repeat your message via-
- Emails
- Web site
- Banner Ads
- Facebook ads
- YouTube ads etc,
Do not miss even a single opportunity to attract your customers.
MONETIZATION STRATEGY
No matter how superior your app is or how many features you have added to it, people generally go with free apps. As mobile app development requires various different plans and strategies, hence not including monetary plans into it, will alter the growth of the app.
Free apps are generally proven stronger and successful as compared to the paid ones. Until and unless your app is out of the box with worthy features, people route their way to free apps. Users generally don’t take chances with the paid apps that they don’t even know about.
TAKEN FOR GRANTED
In order to survive, it is best to know about the Law of the Land. Hence, it is always better to know your competitor’s steps before moving ahead in the same direction.
Ignoring this crucial step can lend your app directly into the pitfalls. Make sure, you are also done with your competitor analysis and their idea of an app.
This tried and tested method will definitely give shape to your app, after all, what is the harm in learning for other people’s mistakes and success plans.
WHERE ARE THE UPDATES
Can you eat the meat from the day before yesterday’s night? No? How can you expect your users to use the same features for years?
Not updating your app timely becomes the clear reason for an underperforming or failing app. Lack of updates and necessary upgrades in the app will make users turn their back towards your app.
Winding up the whole concept, it is clear that various different factors together bring failure to the app. Before going ahead with the plan, be sure and specific with your plan, maps and the way to counter the situation in difficult conditions.
Avoid the issues by doing proper and detailed research, finalize the suitable platform, bring in the concept of competitor analysis for better discovery of users needs, do the proper testing, know about the strategies to promote your mobile application, and get set ready to go.
