Facebook Latest Update – Self-Serve Ad Terms

After a big Facebook security breach, the whole online platform is revamping their security policy, and adding more precaution over data breach factors. Some major updates in Twitter, LinkedIn, and Facebook take place in recent days.

Among all the updates, Facebook comes up with Self-Serve Ad Terms and other major updates to secure its policy and regain the audience faith and the most important to secure the advertising policy in Facebook Advert.

Self-Serve Ad Terms come up with various new policies and changes in advertising policy.

  1. From now onwards every agency and advertiser have to tell Facebook about the type of ad you want to buy, the amount you want to spend and your bid. If Facebook takes your Order, then they will deliver your ads as inventory becomes available. When serving your ad, Facebook uses their best efforts to deliver the ads to the audience you specify or to achieve the outcome you select, although Facebook cannot guarantee in every instance that your ad will reach its intended target or achieve the outcome you select.
  2. All ads must follow all applicable laws, guidelines, and regulations, along with Facebook  Advertising Policies. Failure to comply may result in a variety of consequences, including the cancellation of ads that you have created and suspension of your account.
  3. Facebook may reject or remove your any ad for any reason.
  4. You will pay for your Orders in accordance with the following:
    1. You will comply with Facebook Community Payments Termsto the execute any process over facebook;
    2. Advertisers will pay all amounts specified in each order they place, as well as applicable taxes. The amount advertiser owes for each Order will be calculated based on Facebook tracking mechanisms.
    3. By placing an Order, advertiser authorizes Facebook to obtain their personal and/or business credit report from a credit bureau, either when advertiser place an Order or at any time thereafter.
    4. The advertiser is responsible for maintaining the security of their advertising account, and you understand that you will be charged for any Orders placed on or through advertiser’s advertising account.
    5. If an advertiser is making direct debit payments, then they agree that Facebook can charge them an amount that falls within the range that they agreed to upon sign-up. Facebook will notify advertiser in advance if any charge will exceed the agreed-upon range.
    6. The advertiser can cancel an Order at any time, but ads may run for 24 hours after advertiser notify Facebook and advertiser is still responsible for paying for all ads that run.
    7. The amounts that Facebook charge advertiser may be subject to and include applicable taxes and levies, including without limitation withholding taxes. The advertiser is responsible for bearing and remitting any taxes that apply to advertiser’s transactions. Advertiser will indemnify and hold Facebook harmless from and against any claim arising out of advertisers failure to do so.
    8. If advertisers payment method fails or their account is past due, Facebook may take additional steps to charge for past due amounts advertisers will pay all expenses associated with such collection, including reasonable legal fees. Past due amounts will accrue interest at 1% per month or the lawful maximum, whichever is less.
    9. Facebook may allow advertisers to buy ads with an “Advertiser Balance”, which is a pre-paid balance that can be used solely to buy ads on Facebook. Advertiser Balances are only for business or commercial purposes. Advertiser Balances are non-refundable except where required by law. Facebook is not a bank and does not offer banking services; accordingly, Advertiser Balances do not earn interest, are not deposit obligations and are not insured by the Federal Deposit Insurance Corporation, the Financial Services Compensation Scheme or any other entity or insurance scheme, whether governmental or private.
    10. Facebook will fall under one of two categories depending on advertisers payment method: invoiced or non-invoiced client. Invoiced clients are those to whom Facebook extends a credit line and problems invoices on a periodic basis for payment in accordance with the applicable invoicing terms. Non-invoiced clients are those who make payments at the time of purchase itself. In its sole discretion, Facebook may classify clients as invoiced clients based on factors such as ad spend and creditworthiness.
    11. From time to time, Facebook needs to test improvements to our audiences and delivery systems, which could impact your advertising. Our testing is designed to improve the effectiveness of your advertising performance. We reserve the right to test when we believe it will be beneficial for advertiser performance.
    12. Facebook will decide the size, placement, and positioning of ads.
    13. Scheduling of delivery is subject to availability & may not be continuous.
    14. Facebook do not assure the reach or result that ads will receive, such as the number of people who will see your ads or the number of clicks ads will get.
    15. Facebook cannot have control how clicks are generated on ads. They have systems that attempt to detect and filter certain click activity, but they are not responsible for click fraud, technological issues or other potentially invalid click activity that may affect the cost of running a campaign.


For more details visit – https://business.facebook.com/legal/self_service_ads_terms/update






Leave a Reply

Your email address will not be published. Required fields are marked *